The manufacture of stylish and trendy active wear has become an emerging field in the fashion business in the past few years. Companies have been designing top notch products that can be used as both casual and sportswear. The products tend to make clients more active and comfortable when they wear them indoors, during short walks, and in the gym. Various renowned fashion designers have started venturing into the business, and this has significantly transformed the athleisure wear industry. Some clothing lines that have tried to invest in the sector but have failed to be successful due to setbacks such as lack of creativity and the high cost of their clothes. Fabletics is a leading manufacturer and supplier of athleisure wear. The enterprise was co-founded by Kate Hudson, Adam Goldenberg, and Don Ressler. It has grown at a rapid rate and has managed to make profits of over $250 million since 2013. The company is thriving in the business since it offers athleisure wear that is trendy, stylish, and affordable to most of the women in the United States.
Kate Hudson started Fabletics as a standard e-commerce website that specialized in selling athleisure wear products for women. The firm has attracted millions of subscribers during the three years that it has been in the sector. Its products are becoming popular among Americans each day. Clients who have subscribed to the firm’s services are offered customized clothes every month. The regular and VIP members of the company buy products at an unbeatable discount. As a way of accessing more clients, the firm has decided to establish brick and mortar store in various cities. It now runs 18 physical shops and is striving to increase them to 30 by the end of the first half of 2017. Most market experts did not believe that it is possible for a new e-commerce business to become a major competitor of companies such as Amazon. Amazon is a pioneer in the industry, and it currently attracts more than 20 percent of the online shoppers.
Fabletics has established great membership plans that cannot be matched by other businesses. It understands the preferences of all it clients by asking them to answer a few questions when they are signing up. Fabletic’s strategy of using multiple outlets has enabled it to make significant profits since it reaches many clients. The firm’s growth has also been facilitated by a technique that is known as “Reverse showrooming.” The company allows people to browse for products on its website and also invites them to shop in its brick and mortar shows rooms. The method has helped in increasing the popularity of its online shopping platform.
Hudson has excellent knowledge of fashion, and she understands that women across the globe need to access trendy and stylish clothes. Fabletic offers personalized athleisure wear to its customers at relatively lower prices compared to its competitors. It also gives discounts to its members when the buy products from its brick and mortar shops. The firm’s online platform is user-friendly, and its clients can use it efficiently.
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