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Ken Goodgame is the current Chief Merchandising Officer and the Senior Vice President of True Value Company. He joined the company 20 years ago gathering more than 20 years of experience in retail and consumer packaged goods from various other companies that he worked with.

According to Bloomberg, Kenneth Goodgame worked at Techtronic Industries in North America in 2008. He led the dramatic turnaround of a $75 million worth firm; Baja Motorsports – a subsidiary company of Techtronic – by launching a new retail division that delivered the company’s first yearly profit of $5 million.

He achieved this by instituting new compliance procedures, resolved prevalent environmental protection fines as well as restructuring the company. He improved products quality, drove immediate growth in sales and identified opportunities for consolidation with other production firms in China.

As if that was not enough, Kenneth was employed at Ace Hardware Corporation in 2010. He implemented a revolutionary Craftsman program that grew the hand tool division from $8 million to $180 million in sales.

He also managed the firm profit and loss for over $3.2 billion in global purchasing covering 78,000 stock keeping units (SKUs) as the department manager, driving 70% of corporate strategy.

Kenneth Goodgame joined True Value Company on November 6th, 2013. He brought with him advanced executive leadership from hardware manufacturing, consumer goods and retail. He is an expert at merchandise planning, gross margin management, product assortments and private label strategies that focus on stimulating high-performance teams and innovation.

Kenneth Goodgame has served in various companies including Home Depot, Newell Rubbermaid in the SHUR-LINE businesses as well as at Bernzomatic and Cleaning subsidiary.

At Home Depot, Kenneth Goodgame served as the proprietary manager, launching a product for the company’s RIDGID brand. He was regarded as the product evangelist who had a strong customer focus, a consistent urge to drive results or improve performance not to mention his renowned leadership skills.

Kenneth Goodgame graduated from the University of Tennessee-Knoxville with a Bachelor’s Degree in Finance and Marketing.