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Kenneth Goodgame is an executive in marketing and merchandising. He pursued his undergraduate degree of Bachelor of Science in Finance and Marketing at the University of Tennessee. Mr. Goodgame joined True Value Hardware Corporation as the Senior Vice President and Chief Merchandising Officer (SVP CMO) in 2013, replacing Mike Clark who had announced his retirement during the firm’s restructuring of its logistics, supply chain, and global distribution network.

Before joining True Value in Chicago, Illinois, he worked at Ace Hardware Corporation as the General Merchandising Manager. He has also worked at Techtronic Industries North America, Newell Rubbermaid, and The Home Depot.

Kenneth Goodgame increases corporate performance and profitability by promoting growth through quality improvements, leadership, cost analysis, productivity enhancements and composed negotiations while delivering organizational alignment, key performance indicators, quality assurance systems and employee engagement. With over twenty years’ experience in the industry, Kenneth easily navigates market shifts, avoiding costly mistakes unknown to others.

Having specialized in creating million and billion dollar OEM excellence using a combination of innovative marketing, merchandising, effective financial oversight and smart business strategy thanks to his skills in profit and loss management, Kenneth Goodgame has established his name in the retail industry.

In 2015, Mr. Goodgame was responsible for running an expanded national TV branding campaign for True Value which would supplement any circulars that retailers were already distributing. He recently relocated to the state of Arizona where he applies innovation, ingenious methods and authoritative talents that allow him to implement his concepts and strategies for company growth fully.

According to Citrite, Kenneth Goodgame contribution to Home Depot’s Husky brand in finally overtaking Sears in the hand power tool sector and starting an average of 220 stores every year has spurred the growth of different brands and led to the installation of new stores countrywide over the years.

Kenneth Goodgame frequently shares his thoughts on the marketing industry on where he interacts with other professionals in the industry. Kenneth has been labeled as a merchandising concepts expert because of his successes and vast experience.