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Goettl air conditioning company CEO, Ken Goodrich, recently announced that his company had acquired a family-owned HVAC company, Walton Heating and Air Company. According to Ken Goodrich, the acquisition was in line with their expansion plan and it could help Goettl to solidify its presence in California. So far, Goettl has four offices in Phoenix, Tucson, and Las Vegas.

Goettl showed their first interest in acquiring Walton Heating and Air Company in 2015 but Longbrake, then the CEO of Walton, was reluctant. He later accepted to seal the deal after he was encouraged to work with Ken Goodrich by personnel in the HVAC industry. The acquisition process was finalized in mid 2015 though the financial details of the deal remain unknown. Todd Longbrake in a recent interview revealed that he had no regrets so far. He expressed confidence that Goettl was headed in the right direction and that the company had significantly grown.

Ken Goodrich during a recent interview revealed that after the acquisition of HVCA by Goettl, Todd immediately became part of the management team where he was named the sales and field manager. Mr. Goodrich further revealed that he delayed from letting the public know about the acquisition plan due to operational challenges Walton was facing at the time. Ken intended to have all the operational challenges sorted before giving Walton Heating and Air Company the Goettl badge.

Mr. Goodrich said that he planned to acquire Walton company because it shared the same values as his. He further noted that although Walton Company was in a stagnant state when he was acquiring it, he believed that it had the potential for growth.

About Goettl Air Conditioning

Goettl is a renowned air conditioning company in the Southwest region of the United States. The company was founded in 1939 by two brothers after they successfully invented an evaporative air conditioning system that was ideal for maintaining room temperatures. Since then, Goettl became a respected brand among the residents of Phoenix. The company is famed for providing durable air conditioning equipment and quality installation and repair services. Check out glassdoor to know more.

Goettl relies on qualified and highly-skilled professionals to provide its exceptional services. Before a technician is recruited, he must undergo and pass the background & drug test checks and be Sadie certified. Currently, the company has 306 employees but plans are underway to increase that number to 500 due to the growing number of clients.

Source

https://www.bizjournals.com/phoenix/news/2017/06/28/goettl-ac-acquires-socal-based-hvac-company.html

See more: http://www.goettlshdm.com/about/

The world of information is getting complicated. Even once reputable news sources are now having trouble reporting factual stories that are completely free of opinionated, uninformed gossip started in dark corners of the internet. This phenomenon is affecting the reputations of news organizations that have stood for a century as much as they are making turbulence for Facebook users with jealous exes.

So how does a smaller business, institution, or individual keep their online reputation intact? How does online reputation management work in a world where anyone can say anything they want? Well, apparently there is nothing we can do to keep ourselves and our businesses free from the trappings of online trolling, but there is starting to be more awareness about the issue.

Sites like the Huffington Post or Search Engine Land (talking about Google) offer advice and reporting on the topic that help to inform and warn of the trappings and effects that bad press can have.

There are programs that can monitor for keywords or phrases that come up on review sites. They can inform us of bad press as it is happening. Then we can at least respond.

One thing that everyone can (and probably should, at this point) keep in mind is that everyone in the civilized world is now carrying around a direct link to the internet in their pocket. So we can try to conduct ourselves and our affairs according to that thought. Once the bad review or misinformed rant are out there, however, there really isn’t a lot to be done. We can try to fight it or have it removed, but really all that we can hope for is that our consumers and friends are well-informed, free-thinking people enough that they will not let a minority opinion sway their overall thoughts on businesses, institutions, or people.

The comfort comes when one realizes that one’s reputation is still largely under one’s own control. Our own actions and interactions are what ultimately create the reputation, online or otherwise, that we need to manage. We can carry on and know that we can’t please everyone all the time, but if we don’t violate our own morals then we will probably do alright.