Brazilian entrepreneur Alexandre Gama has over 35 years of experience in the advertising industry. He started out as simply a copywriter for the advertising agency, Standard Ogilvy & Mather in 1983, and since blossomed into one of the world’s most recognizable names in advertising.
Gama is currently the Chief Executive Officer of his own agency, Neogama, one of the top Brazilian agencies. His work has been recognized at the Cannes Film Festival, winning 23 Golden Lions. He has also been chosen as a Jury Member at Cannes on three separate occasions.
Alexandre Gama attended the prestigious Armando Alvares Penteado Foundation, obtaining a degree in Advertising and Communications in 1982. He was the first Brazilian to lead a global agency as the Global Chief Creative Officer of the UK-based Bargle, Bogle, and Hegarty (BBH). Gama was also the first Brazilian to be a member of the Publicis Groupe Global Creative Board. He is respected around the world as one of the most creative advertising executives and was the first Latin American to teach a Masterclass at the Cannes Film Festival.
Advertising is an unavoidable activity for both customers and business owners alike. Even business owners that hate advertising have to see it as a necessary evil. After all, if they do not advertise their company, then they are not going to be able to make any sales. Therefore, they have to find some kind of way to reach the audience and make the sales. It does not matter the type of business the marketer is running, he is going to have to put in some time, money and work in order to bring forth ads for his business so that people will be at least aware of his business.
The only issue is that there is a lot of knowledge that is needed in order for advertising to work for the business. One thing that could help is if the individual gets the help of professional advertising agencies. Among the advertisers that know all there is to know about advertising is Lori Senecal. Lori understands all of the aspects of advertising which includes the psychology of customers and the audience. Therefore, she uses this understanding in order to bring forth the results that her clients want.
Her knowledge about advertising has helped her join companies and brings the company to higher levels of success and growth. Among the things she knows is how to reach people in different mediums. For instance, she can effectively reach customers with social media, as well as television. One of the most important aspects of advertising is customer engagement. If the customer is getting enough interaction with the company, then he is going to feel more welcome to do business with the company. For one thing, interaction deepens the relationship between the customer and the company. This is one of the things that Lori Senecal encourages her clients to do while she works on the advertising.
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