The fashion industry has a very long history, and it is not an easy niche in which to start a business. The modern businessmen and entrepreneurs are different as well. Today business is much more technology driven than it was before. Learn more about Don Ressler: https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/
Supply and demand still drive companies, but marketing strategies are different. Before, people relied on their neighbours, friends and family to choose what products to buy and where to shop. People looked at adverts in newspapers and listened to advertising on the radio.
The rise of the Internet changed the landscape. But today people consume more data than ever. They rely on social media and customer reviews more than ever. Don Ressler and Adam Goldenberg are two entrepreneurs who can attest to this change.
TechStyle Fashion Group is the parent company which is a home for several different beauty and clothing brands. When Don Ressler and Adam Goldenberg started the company, they were not well-versed in the world of fashion, but both were aware of what people want, and they wanted to be successful.
Goldenberg first worked in the gaming industry. He didn’t finish high school to work in a company called Intermix Media in the nineties. There he met Don Ressler who joined the company after his website was sold. Read more: JustFab becomes TechStyle Fashion Group – Business Insider and Don Ressler, CEO of Fabletics by Kate Hudson- Our Interview
Both became friends and worked together before founding their first e-commerce firm together. There was high demand for comfortable clothing lines, but at the time online shopping was not as prevalent as it is today. So they decided to change the way people look for the personal style.
JustFab was the first company that offered a membership to its customers. Every month they would pay a subscription fee and receive personalised current style clothing. The company would show clients how to mix and match so people could find the items that fit their lifestyle.
The JustFab and Fabletics are all-inclusive brands, and they value every member. They celebrate every returning and new member. The company provides clothes for all shapes, sizes and age groups. They use modern technology to make the shopping experience more fun. It is easier than ever, and it allows the clients to pick and choose the items that match their personalities as well as their lifestyle.
Don and Adam Goldenberg care about their business going forward and finding new ways to improve the experience of their customers is a great challenge for these two men who are very driven and committed to the company.